Search Engine Optimization
Internet Marketing and Website Promotion
Good website design is more than just appearances. Your business website must be tailored to your audience and goals, be functional, easy to use and search engine friendly. Search Engine Optimization (SEO) is the most proactive thing you can do to increase your visibility in the search engines. Search engine optimization can drive more qualified leads to your website by increasing your website's ranking in search engine results.
Designing a website to suit search engines is the combination of a number of techniques that increase your website's visibility within search engines. SEO is an involved and continual process of analysis, evaluation, and experimentation with your website to maximize both the quantity and quality of organic traffic coming to your site from the major search engines.
Search engines use programs called "spiders" or "crawlers" that visit the pages of your website and index the information on them. This not only includes the content that your visitors see when viewing your page, but also the code used to build the page.
Taking search engine optimization into consideration before you build your site is certainly the best approach, but search optimization can also be performed after a site is up and running or during the process of a website redesign.
I design search engine friendly features directly into a websites structure. Having an understanding of and designing page elements to better present your site to both search engines and your visitors will not only impress search engine ranking criteria, but also the overall promotion of your site.
I build custom websites that include the following search engine optimization techniques:
- Keyword Research: Uncover which keywords and phrases will bring the most qualified traffic and conversions to your web site.
- Meta-Tag Development: Create and implement effective Title, Description & Keyword Tags.
- Code Creation & Enhancement: Considered to be one of the more crucial factors in determining where you rank on search engines, the process of code enhancement insures your code is W3C compliant and that search engine spiders understand the structure/pages of your website.
- Website Content Optimization: Develop and enhance your web site's content, keyword density and keyword frequency to ensure your site can be easily indexed by a search engines “spiders" or "crawlers.”
- Link Popularity Campaign: Increase and improve the quantity and quality of relevant external web sites that link to pages on your web site in order to enhance your site's visibility within search engines.
- Directory Submissions: Submit your web site to appear within the major online directories and niche directories.
- Ongoing Research and Industry Information: I will keep you apprised of industry changes and new online marketing opportunities. I’ll keep up with the rapidly changing search landscape so you don't have to.
What Are You Waiting For?
Do you need a website that is stylish, sophisticated and ranks prominently in the search engines? Looking for a website redesign? Contact me or fill out the "Quick Contact Form" on the Custom Website Design and Development page. For a more comprehensive questionnaire, please take a look at my FREE No-Obligation Website Design Quote.